Everyone knows that communication is an important part of any business, but many agents don't seem to realize how crucial it is in building and maintaining their own agencies. We'll first look at external communications to clients and then examine other types of communications in a future issue.
How you communicate to your clients says worlds about who you are: your philosophy and attitude; your capability; and your service orientation. All aspects of communication play a part in delivering these kinds of messages: appearance, language, timeliness, completeness and consistency.
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