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Ounce of Prevention

Protect your business from risks related to social networking

By Rick Gilman, APR, CMP | Updated on July 31, 2011

I can’t think of any advancement, technological or otherwise, that has taken the world by storm with such game-changing results as what social media has done. It’s no longer enough to have a website or other Internet presence; you must now be part of the “untethered” world.

According to IDC’s Worldwide Quarterly Mobile Phone Tracker, “the global smartphone market should grow 55 percent this year, reaching 472 million units sold by the end of 2011. Last year, 305 million smartphones were sold across the globe.”

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