In the magazine business, summer is the time of strategy sessions, when we crank up the AC, seal ourselves in our offices and take a step back to look at the big picture and to chart our course for the next year—and beyond.
At NU, the month of August is when we plan our editorial calendars for the following year, dusting off our crystal balls to see what will be the hot issues in December of 2012: Coverage for second homes on Mars? Not yet. Coverage for space tourism? A definite maybe. Who wins the election in November? We wouldn't want to spoil it for you.
Summer is also when the editorial side of the masthead gets together with our friends on the business side to discuss where we'd like the magazine to be a year from now, two years, five years.
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