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Getting the Word Out on Subrogation

Subrogation is an unfamiliar word to policyholders, but that doesnt mean we shouldnt use it. In fact, it is a word we should use often, along with an explanation of how and why it works and the benefits to policyholders.

By Lynne McChristian | Updated on July 26, 2011

They Say, HearsayMy insurance company paid my claim and then told me it was going to subrogate with the company that insured the at-fault driver of the car crash. Subrogation? Why would they bother? Does it mean I’ll have to return some of my claim payout if the company is unsuccessful in getting its money back? 

We SayEven though subrogation is an unfamiliar word to policyholders, that doesn’t mean we should shy away from using it. In fact, we should use the word often, along with an explanation of how and why it works and its benefits to policyholders. Concern from customers about rising insurance rates is all the motivation we need to begin to tell the public more about what we do internally to control costs, from managing underwriting costs to investigating possible fraud, to the process of subrogation.

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