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The core features of social-networking sites such as Facebook—allowing people to use one central location to easily share ideas, updates, questions and answers with a large group of trusted acquaintances—would seem to be ideally suited to the business world as well.
But corporations trying to utilize traditional social-media tools to better manage multi-office projects and brainstorm new products are encountering a host of obstacles—not least of which is the absence of tools specifically designed to foster and facilitate collaboration among work colleagues.
Facebook, after all, was designed for friends, not for the Fortune 500.
But technology companies now are starting to develop “social business” platforms specifically designed for the office and loaded with applications aimed at ultimately aiding the bottom line.
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