Search
 

Time To Recommit

Recharge your sales efforts with four steps

By Fritz Koehler | Updated on June 30, 2011

“Starting Over,” a popular movie from the 1970s starring Bert Reynolds and Candace Bergen, told the tale of a guy who is getting a divorce (not his choice) and how he has to start his life over. After a period of mourning, he finally gets his act together, finds an apartment and decorates it. After work, he comes home, changes into relaxing clothes, makes himself a drink and sits down in his new surroundings. He looks around and says, “*%$#$^*&,” then turns out the light and goes to bed. He is still unhappy and not in the place where he wants to be.

Too often this happens to producers. They were once successful producing new business, but currently are not. Maybe they became complacent with their books of business and the soft market has taken its toll. Now they feel a sense of urgency, but cannot seem to get started again. It could be a case where the producers had a successful year or two, rested on their laurels, and now cannot seem to gain the momentum they had. Sometimes it is a producer who feels burned out, decides it is his surroundings, changes agencies, and has the same problems getting reignited. Whatever the disease, a cure must be found.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.