“What do I want?” is such a difficult question to answer. Our society is so rich, so full of options and so flexible and tolerant that we really do get a choice for nearly everything. It’s a blessing, to be sure. Even in our worst possible economic times, we are the richest country on the planet.

The choices can be overwhelming. For most people, having such a long list of options for everything from frozen yogurt to cars actually makes things harder, not easier. We worry that we are making bad choices. And, because the details of every decision could be researched via the Internet, some people get paralysis by analysis. Decision-making reluctance is common and it’s deadly for managers. We have to make many decisions daily and rarely do we have the luxury of operating with more than 80 percent of the information we need. We have to be nimble and move quickly in this day and age.

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