Nearly two-thirds (64 percent) of U.S. and Canadian consumers plan to renew or purchase insurance products through an agent in the next 12 months, according to an Accenture survey of 2,500 consumers.
Younger consumers also predominantly favor agent networks—59 percent of 25- to 34-year-olds prefer buying insurance through this channel—almost one-third (31 percent) say they plan to purchase online in the next 12 months.
Respondents said the top criteria in choosing an insurance provider are speed of problem resolution and ability to offer insurance products and services that meet their needs, with 68 percent and 67 percent saying this is very important, respectively. Competitive prices and price transparency were also near the top of the list at 65 percent and 63 percent, respectively.
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