How does The Walt Disney Co. handle its risks? By considering risk "at both the business-unit level and from an enterprise-wide point of view," says Tim East, the entertainment giant's director of corporate risk management.

His advice to risk managers starting an ERM program? "To be effective, ERM needs to reflect the unique culture of the organization," East says. "Enterprise-risk management won't come in a box or software program."

East, a member of NU's Risk Managers Advisory Board, adds that to be effective, risk managers "must pull back and consider how an ERM program will work inside their business."

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