When Louisiana was hit by Hurricane Katrina in August 2005, corporate social responsibility came front and center for the New Orleans-based agency Gillis, Ellis and Baker.
Fortunately, the agency had updated its business continuity plan two months prior to the devastating storm, which enabled it to shift part of its operations to an emergency recovery unit parked in Baton Rouge, La. This allowed the agency to take claims from customers and forward them to carriers.
Anderson Baker, president of Gillis, Ellis and Baker, said the agency's social responsibility involved more than just serving its clients affected by the storm—it also involved helping the community, which included the agency's own employees. In fact, the agency purchased two condominiums for its employees within a week of the disaster.
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