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Get Visual With Video

An integrated marketing plan includes what prospects see, hear and read

By Rick Gilman, APR, CMP | Updated on June 30, 2011

My 12-year-old son is a movie aficionado. Name a movie and he can tell you what it’s rated and why; the director and what other movies he or she directed; who composed the score and what company created the special effects. We’re that family in the theater that stays through the entire credits while everyone else is scrambling to get out the door.

I’m not sure what started this, but I do remember years ago watching a movie that had one of those unexpected epilogues at the very end after the credits ran. We had been tipped off about it so we stayed. This became a habit during which we would look for someone in the credits with my son’s name, just for fun. As a result, he started learning all of these facts. If there were baseball cards for movies, my son would be the local kid who had all the stats memorized.

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