The economy is faltering—improving—stagnating. The property-casualty market is getting softer—about to harden—staying the same. Sometimes the news about the future is too confusing. So stop trying to predict what you can't control—and instead put your energy into developing a marketing plan that will help you prosper in any economy and market.
Assess your agency
Start by figuring out where you are and where you want to be. Evaluate your agency given the context of the recent economic climate. When analyzing future sales, don't just pick a figure out of the blue. Look at past performance and anticipate what's likely in the future so you can develop a realistic picture of sales volume for the next three to five years. Be careful not to show sales growing exponentially to impress potential buyers or lenders, because these predictions rarely come true.
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