The phrase “the new normal” has suddenly become ubiquitous—it's getting hard to open a newspaper, turn a TV channel or click around the Web (is there an app?) without bumping into those words.
So what does the new normal look like for the insurance industry in a post-financial-crisis (maybe), warming (maybe), more technologically advanced (definitely) world?
On the negative side, one of the oft-discussed characteristics of the new normal is an America with an ongoing unemployment rate markedly higher than the recent historical average—especially among males with only a high school education. More people out of work, for longer stretches at a time, means, of course, people will have fewer assets that they need to protect with insurance.
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