Cathy Ellwood has been around long enough to know that technology innovations are not for everyone. Still, ignoring tools such as those available under the heading of social media can be perilous.

Ellwood, senior director, at Nationwide Insurance, will speak at a breakout session: "Social Networking and Personal Branding" at 9:45 a.m. this morning.

"The reality is when people first start using any type of technology it depends on what it does for you and what you are trying to do," says Ellwood. "In today's environment of increased competition and trying to get your name out there, trying to get jobs, and trying to build an image, you have to use every resource available."

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.