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Dirty Data: Surmounting Insurance Data Quality Hurdles

Insurers should understand why contact data is important, common strategies for cleaning data, and how to overcome common objections to implementing a data quality strategy.

By Thomas Schutz | Updated on June 07, 2011

 

Policyholder contact details exist in every insurance organization. This information is critical to operations and allows insurers to serve their policyholders appropriately. But the difficulty of maintaining this data is almost as prevalent as insurers having contact information in the first place. Because of the fluidity of relationships, contact data can be difficult to clean and keep up to date.

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