Policyholder contact details exist in every insurance organization. This information is critical to operations and allows insurers to serve their policyholders appropriately. But the difficulty of maintaining this data is almost as prevalent as insurers having contact information in the first place. Because of the fluidity of relationships, contact data can be difficult to clean and keep up to date.
Most insurance organizations work to keep clean data, but there are many that view inaccurate data as a standard part of doing business. While that is true to a certain extent, data can be maintained and cleaned to enable more efficient and cost effective business practices.
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