I had an off-the-record lunch last week with the CEO of one of the world's largest insurance companies. Inevitably, the talk turned, as it always does, to the question of how this industry can compete for the best and brightest talent against job opportunities in what are viewed as more alluring and/or lucrative fields.

This leader was actually quite confident that the industry in general—and his company in particular—will be able to compete quite favorably, going forward, for the quantitatively gifted graduating from the country's top business schools.

As evidence for his optimism, he told me about a recent trip to speak to a class of MBAs at one of the most prestigious universities in the world. He asked the professor how he might induce the students to stay after class to talk about career opportunities, and he got an emphatic, one-word answer: “Food!”

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