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Social Media ABCs

Assess, brand, cultivate and define to make a Web presence

By Rick Gilman, APR, CMP | Updated on April 30, 2011

As I’m writing this column, the winning numbers for a Mega Jackpot Lottery ticket worth $312 million were announced and only one ticket was bought. Leading up to this potential windfall, a local news radio station had a story about a man who, while gathering records for his taxes, came upon an old lottery ticket he had purchased a year ago.

He contacted the lottery officials and discovered that it was, in fact, a winning ticket worth $9 million. When asked what he was going to do with his newfound wealth, he said he would keep some and give the rest away to charity. He just wanted to be “another face in the crowd.”

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