Tom Suter, vice president of strategy and managing partner for Naviant, a Minneapolis-based technology consulting firm, says agencies need to find a way for the younger generation to tap into what he calls the experienced principals' “fountain of knowledge.”
And technology can help effect the transfer of this institutional wisdom through solutions like an agency intranet, blog or wiki, where the firm's elder statesmen can offer their insight and answer questions from newer colleagues.
Likewise, the firm's veterans should take advantage of the fact that the younger generation of employees grew up with today's technology and wants to leverage it to their advantage in the workplace.
For example, let the firm's 20-something employees guide the strategy with using Facebook to strengthen the connection with existing and potential customers.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
