No market is more competitive in the insurance world than personal lines. We don't need any more proof of this than the onslaught of advertisements on television for our favorite insurers.
The list of the leading personal-auto insurers by market-share percentage probably coincides very closely with the percentage of dollars spent on advertising. Our friends at Highline Data (owned by NU's parent company) report that 2010's Top 10 in percent of the market are: State Farm, 18.1 percent; Allstate, 10.4 percent; Berkshire Hathaway, 8.6 percent; Progressive, 7.8 percent; Zurich, 6.1 percent; Liberty Mutual 4.6 percent; USAA, 4.4 percent; Nationwide, 4.3 percent; Travelers, 2.1 percent; and American Family, 2.0 percent.
The major carriers dominate the market like no other line. Add up all those figures, and you'll see that the 10 biggest players account for 68.4 percent of the market.
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