Although pet insurance used to be a line of coverage that did little for pet owners and proved difficult for insurers as well, one company believes it has found the recipe for success in the niche.
"It all comes down to the underwriting and being a fair deal to the customer," says Dennis Rushovich, CEO for Hartville/ASPCA Pet Insurance in Canton, Ohio.
As more people buy, pet insurers are able to offer more benefits, he adds. "The products have continuously improved, and the industry as a whole has improved."
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