Frank Petersmark, CIO advocate for X by 2, a software architecture consultancy, believes there is a natural friction there between agents and carriers when it comes to keying in data. From his days as a CIO at Amerisure, Petersmark recalls dealing with agents that wanted the carrier to take care of as much of the processing as possible and unburden [the agents] of the responsibility so they could just sell.
The reverse was absolutely true, remembers Petersmark, as the carriers want agents to perform those tasks.
“Process and administration usually relates to expense,” says Petersmark. “Carriers tried to push that process down the food chain if they could to agencies. There has been a tug-of-war for the past few years particularly as the recession hit. You had sort of a mad scramble of carriers and agencies to find ways to reduce expenses so they could stay profitable. I don't think that world has come together just yet.”
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