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Potential Pitfalls of Multinational Marketing

Market access, conflicting regulations and cultural miscommunications are among the problems facing independent agents and brokers getting into multinational markets. Find out how to troubleshoot problems before they happen.

By Laura Mazzuca Toops | Updated on April 13, 2011

In Part 1 and Part 2 of this series, we looked at multinational business growth and how independent agents can tap into it. In our final segment, we examine the potential pitfalls of multinational expansion and how agents and brokers can mitigate the risk.

One of the main considerations in placing international coverage is market access, said Dante A. Disparte, director of partner solutions for Clements International. Access to markets like the Lloyds of London syndicates is important since this is the most specialized of the existing insurance players. However, it’s difficult for individuals to approach the market without some heft behind them.

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