Blue Frog Solutions, a provider of life/annuity order management, client management, and compliance solutions for the insurance and financial sectors, announces the company’s formal transition from Blue Frog Solutions to Aplifi.

Aplifi is a new brand name for this established technology solutions provider and is designed to simplify front- and back-office processes and maximize insurance sales opportunities. Aplifi encompasses the products and services previously marketed as Blue Frog Solutions, I-Relay, Affirm Solutions, PolicyBox, OneView, and ADM.

“In a rapidly changing industry, insurance firms need to empower their employees with the right technology tools to turn insight into action,” said Dan Smith, president and chief executive officer, Aplifi. “Our brand values are centered on the success of the clients we serve and our new identity represents the balance of strength and adaptability required for success in a changing industry. Our goal is to deliver powerful technology solutions that simplify the selling of insurance and to provide extensive value-added tools, advice and thought leadership to help firms succeed and achieve a dominant position in the industry.”