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Swim Through the Social Web

Since AA&B's December 2009 cover story "Diving Into Internet Marketing," the social media world has gone from a swimming pool to an ocean, with most of your carriers and customers busy on Facebook, LinkedIn and Twitter. Are you swimming, sinking or just treading water?

By Rick Morgan, Charles Wasilewski | Updated on March 31, 2011

In 2010, the insurance industry collectively checked out the waterfront along the ocean of social media.

Some wouldn’t go near the beach. Others played in the sand and built a castle. Many stayed on shore sitting in a chair watching others swim. A few brave souls waded out into deep waters and rode the waves. Those who stuck to shore for fear of being swept out to sea and drowning—not their fault, naturally—probably just hadn’t received swim lessons.

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