In 2010, the insurance industry collectively checked out the waterfront along the ocean of social media.
Some wouldn't go near the beach. Others played in the sand and built a castle. Many stayed on shore sitting in a chair watching others swim. A few brave souls waded out into deep waters and rode the waves. Those who stuck to shore for fear of being swept out to sea and drowning—not their fault, naturally—probably just hadn't received swim lessons.
Related: Read “Diving Into Internet Marketing.”
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