Social networking has truly come of age.

You may be forgiven for having missed this tectonic shift in the digital universe, lost as it may have been among the thorns of Frontierville, daring Twitter pronouncements such as, "I'm at Royal Castle, Birch beer for everyone!" and the latest flame wars over the Bieber. But there, nevertheless, it sprang forth for all the world to see—or at least that part of the world frequented by we denizens of the insurance depths.

Read Chris Amrhein's previous article, "Don't Get Even, Get Ethical."

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