GMC Software Technology, a provider of customer communications solutions, announced the introduction of GMC Inspire, a customer communications management (CCM) platform. Enabling new ways to engage customers and target markets across digital and print channels, the solution will help insurance businesses increase retention, accelerate acquisition, and drive operational efficiency.

GMC Inspire is a single platform that allows insurers to automate and control the entire communication cycle from capturing personal buying motivators to leveraging customer insight to the production of multichannel communications, and the management of customer responses.

“With the growth of online and mobile technologies, customers have more choice, higher expectations and are therefore harder to engage”, says Dr. René Müller, CEO of GMC Software Technology. “Today, the most effective way to engage your customers is to deliver relevant, multichannel communications, that are in context with the customers’ individual situation and expectations.  Addressing these needs, GMC Inspire enables businesses to increase engagement every time they interact with their customers across any channel, building lifetime, profitable customer relationships.”

GMC Inspire is an advanced customer communications platform that can be deployed in the cloud and tailored for specific business needs. The solution is designed to engage prospects and customers at different stages of the customer journey—from awareness to acquisition to building value and loyalty.

Core capabilities of GMC Inspire include:

• Customer insight: GMC Inspire provides advanced customer analytics that bring together data silos across the business for a single view of each customer. In addition the solution enables businesses to capture and leverage personal buying motivators, customer preferences and social profiles.
• Customer communications: The solution enables business user control, dynamic design principles and content management capabilities. Businesses can create high volume, structured communications as well as interactive and on-demand communications.
• Multi-channel production: Communications can be optimized for most delivery channels including mobile and web presentment, SMS, email, print, fax, RSS as well as other emerging channels.
• Response management: The solution enables businesses to capture, track and manage customer responses across all channels. Enterprise feedback management automatically updates business systems and triggers follow-on communications.
• Process management and automation: The solution controls and automates the end-to-end communication process enabling 24/7 or lights-out production and real-time customer communications management.