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Strategic Planning For The New Normal

Having a strategic plan that goes beyond defending a balance sheet and avoiding risk is essential to surviving the new normal economy, according to Consultant John Gradowski and Investment Banker Anthony Latini.

By John Gradowski, Anthony Latini | Updated on March 18, 2011

By all accounts, the “new normal” for the economy looks pretty bleak, with reregulation, shrinking global markets and correspondingly low expectations for future growth.

The economy, we’ve been warned, may not go back to 2002-2007 levels for the foreseeable future. For the insurance industry, in particular, a “perfect storm” of soft pricing, loss and expense-ratio increases, and a low-yielding investment market add to the existing capital challenges, distribution-channel changes and capital-markets valuation issues—all of which make charting a course for insurance company directors and executives seem almost impossible. 

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