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The PC360 Interview: Michael LaRocco, CEO of Fireman’s Fund

Fireman’s leader discusses everything from the state of the current market, to his growth strategies for Fireman’s Fund, to the relationship with his German parent company, Allianz. He also addresses the future of regional carriers; the industry’s image problem and its impact on recruiting top talent; and what keeps him...

By Bryant Rousseau | Updated on March 14, 2011
Michael LaRocco is CEO of Fireman’s Fund Insurance.

PC360 met with Michael LaRocco, CEO of Fireman’s Fund Insurance, on March 8 in Manhattan in the offices of the insurance carrier’s parent company, the financial-services giant Allianz. The interview took place in a 49th-floor conference room with a commanding view of Central Park. “The view is paid for by the asset-management side of the business, not the property and casualty side,” Mr. LaRocco joked, as we sat down for our talk.

In our discussion, Mr. LaRocco was funny, frank and filled with spirited opinions about what the industry does well—and where it needs to improve. He peppered his speech with informal phrases—including noting that his company has a lot of “cred” when it comes to environmental issues (“I drop that cred word because I have two young daughters”).

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