Spring is a time to refresh and regenerate as the world reawakens after the long, drab months of winter. We perform this renewal in many ways, including the age-old custom of spring cleaning. For a business, this regeneration should focus on one thing in particular: marketing.
Yes, spring should signal a time to re-examine and re-animate your marketing campaign. What aspects of your marketing are working? What are not? What needs to be updated? What needs to be added—or subtracted? Stagnation is deadly to a marketing campaign. Marketing should always move forward. And while I don't think the ancients had marketing specifically in mind when they said this, remember the old adage: "Fear not going forward slowly; fear only to stand still."
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