The Federal Emergency Management Agency (FEMA) is now set up to use Twitter at all stages of an emergency—before the event strikes, during the event and after.

FEMA has a Twitter page (@FEMA) with 30,000 followers.

Before a forecast storm hits, FEMA can tweet advice to those in the affected area. On Feb. 8 the agency instructed its followers: “Another #winterstorm for OK, north TX & New Mexico tonight/tmrw. Prepare at http://go.usa.gov/akw & follow @okem @txdps @NMDHSEM.”

During an event, FEMA monitors Twitter by tracking the service's hash tags, which an eventual consensus of users assigns to mark a given event. During the major snow and ice storm that moved across the U.S. in early February, the most commonly used hash tag was #snomg.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.