While most insurance agencies focus on marketing and branding its identity through social media and community service, the Insurance Office of America (IOA), Longwood, Fla., also uses a different form of marketing through a partnership with professional sports teams. As the official broker for the Orlando Magic, Oakland Raiders, Jacksonville Jaguars, New Jersey Devils and Michael Waltrip Racing, IOA increases its brand awareness beyond what would be possible through normal means.
Read February's Agency Success story, “New Beginning, Bright Future at Goodman.”
“Partnering with sports teams helps us brand IOA in areas where we have offices,” said Heath Ritenour, CEO, IOA. “It has helped us gain notoriety in markets that we haven't been in for many years. For example, we are the official insurance provider of the Oakland Raiders. That has helped our agents in California get some notoriety that they otherwise wouldn't have since IOA has only been doing business in California for less than 5 years.” He added, The tickets aren't bad, either.”
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