Facebook launched in January Deals for Facebook Places in the near future starting with 22 vendors from local businesses to large companies such as Gap. Gap has offered a free pair of blue jeans to the first 10,000 check-in’s using Facebook Places on a mobile device.

Unlike previous Facebook applications, which did not allow you to check in directly, the new applications are available for Droid and Blackberry starting as of yesterday. So how can the insurance industry leverage this new application? Here are a few ways to implement mobile marketing into your insurance agency efforts.

Check-in’s for Charity
Many agencies have leveraged their Facebook fan pages by offering to donate a dollar or two to a specific charity or cause for users to “Like” their page. With Facebook Deals soon being integrated into FB Places this could now be taken a step further. Instead of having them like you on Facebook, you can create a deal for people in the area to come in for a free quote and in return you will donate a certain amount to charity. This will drive local people into the actual office and help a good cause simultaneously.

Gift and Quote Exchange
Another possible way to leverage Facebook Deals, is by creating a deal that gives away a gift. It does not have to be a large gift, it can be something as simple as a slice of pizza or a free coffee at the Starbucks down the road. Announce in the deal that the first 20 people to check-in to your agency and sit down for a free auto policy quote will receive the gift of your choice.

Donate Your Time
Every “deal” does not have to be monetary. Instead of rewarding people with gifts, offer to donate your time. Whether it is 15 minutes to community service for each check-in and quote given, or something quirky such as running around town in a chicken suit, you would be surprised what people might check-in to see.

As Facebook Deals roll out, take the opportunity to create deals in their area. In the meantime download the newest Facebook Application for your Smartphone and see if any promotional deals pop up. Some of the company’s chosen to test out the new application are the North Face, H & M, McDonalds, The Palms Hotel and Casino, and more. For a full list of trial companies on Facebook Deals starting next week check out the Facebook Blog.