Super Bowl Sunday is one of the busiest days of the year for pizza chains, with Americans consuming an estimated 30 million slices of pizza. Last year, Papa Johns – the official pizza sponsor of the Super Bowl – recorded its largest single sales day, selling more than 900,000 pizzas at its 2,800 U.S. restaurants. Both Domino's and Pizza Hut are estimating to sell nearly 1.2 million pizzas on game day, a 40 to 45 percent improvement over its typical Sunday output.
But with so many pizza deliveries, businesses have higher risks during the Super Bowl, according to Fireman's Fund, a leading insurer of pizza delivery businesses.
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