Agents and brokers for State Farm and Farmers Insurance are gaining a new tool that will aid them in developing and maintaining a social media strategy while at the same time staying compliant with regulations and branding missions.
The two insurers rolled out a technology initiative today called Hearsay Social, which is a social media management platform designed to help "corporate/local" companies embrace the use of social media sites like Facebook, Twitter, and LinkedIn.
Hearsay Social is a software-as-a-service (SaaS) platform consisting of compliance, workflow, content management, and analytics on top of Facebook, LinkedIn, and Twitter. Advanced enterprise role and hierarchy management technology lets organizations manage social media efforts at local, regional, and national levels from a central dashboard.
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