Through this column, I periodically introduce you to social media platforms that have recently stormed the shores of business marketing. Some have been a great fit for enhancing an independent agency's marketing and public relations efforts; others seem to be more of a stretch. In either case, I believe there is a lot to learn from the brain trust that goes into their creation. This latest concept is no different.
Depending on where you live and what your source of news is, you may have heard a bit about Groupon, a social media platform that is based on the concept of collective buying. It has been around for less than 3 years and just a couple of months ago, it was reported that Google offered to buy it for $6 billion. Groupon CEO Andrew Mason turned them down.
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