"Sprezzatura" is Italian for the art of "making whatever you do appear to be without effort and almost without any thought." Sprezzatura is the nonchalance we see in great artists like Picasso and athletes like basketball player Michael Jordan and New England Patriots quarterback Tom Brady when they are performing at the top of their game. It leaves us breathless.
By making the difficult look easy, they make us feel like we can do it too—at least in our daydreams. We identify more closely with both the master craftsman and his masterpiece. Sprezzatura makes us feel smarter, stronger and more capable. Subconsciously, the virtuoso becomes an extension of ourselves, and together we are great.
But what does all this have to do with managing your business?
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
