There's been much talk in the industry about how the top insurance companies keep getting bigger. In fact, it's been said that the top five insurers control just over 50 percent of the market.

When looking at these top companies, one trait is found in each of them: Each company is data driven and uses that data not only to measure its performance, but also to analyze the data to find the top opportunities for improvement.

Using data as a tool to measure performance for each office or adjuster/appraiser allows these companies to establish the median and best-in-class performers. The data also points to the lowest performing group in the company.

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