The passage of the Patient Protection and Affordable Care Act and the creation of state-based health insurance exchanges will bring significant changes to the health care marketplace. Agents will need to reinvent themselves to survive in this new and transforming environment. The sentiment being echoed by many agents and producers around the country is — diversify.
Traditionally, agents have focused on specific areas, such as group health, individual health, long-term care (LTC), and disability insurance (DI). However, in 2011 and beyond we can expect more crossover as independent agents and agencies add more new coverages than ever before and expand into additional specialty or niche health insurance markets.
Fortunately, health insurance agents looking to branch out should find new opportunities in the post-Obama health care reform era. Opportunities include marketing products and services such as international health insurance, wellness & EAP/behavioral health programs, TRICARE supplements, and discount prescription cards. Growth in these markets and many traditional lines — such as life insurance, AD&D, disability and overhead expense insurance, LTC, and critical illness policies — will boom in 2011 and beyond.
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