According to the 2010 Independent Brokerage Study, 57 percent of agents use at least one social media tool to interact with other professionals, and 59 percent use social media to network with clients and prospects.

While you will hear the most buzz about Facebook, Twitter, and LinkedIn, there is a world of social networking tools beyond these most popular of sites. StumbleUpon, Digg, and YouTube are gaining traction among marketers looking to spread the message about their brand and provide useful content to loyal followers, and member communities such as discussion forums can be a great way to connect with other insurance professionals — and even potential and current clients.

Here, then, is a guide to seven social media sites to start looking into. Don't think that just because you're running a business, you can't dip your toe into the world you previously thought was overrun by teenagers and hipsters. This is far from the truth — so start exploring today, with this guide in hand.

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