Marketing the agency effectively over the Internet, security, and ease of use of new real-time functionality have become the top three technology issues for owners of independent agencies, according to a study conducted by the Independent Insurance Agents & Brokers of America (IIABA).
Carrier Web sites have gained ground as the preferred method for agencies to do business, according to the IIABA, while technology costs have become less important to agency owners than in the past.
The bi-annual 2010 Agency Universe Study, a collaboration between IIABA and Future One, a coalition of insurance company partners, was released last month and indicated that the number of independent agencies remains stable at approximately 37,500 after a steady, decade-long decline that ended in 2006.
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