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Real-time Functionality Tops IIABA Tech Issues

Marketing the agency effectively over the Internet, security, and ease of use of new real-time functionality have become the top three technology issues for owners of independent agencies.

By Mark E. Ruquet | Updated on December 31, 2010

Marketing the agency effectively over the Internet, security, and ease of use of new real-time functionality have become the top three technology issues for owners of independent agencies, according to a study conducted by the Independent Insurance Agents & Brokers of America (IIABA).

Carrier Web sites have gained ground as the preferred method for agencies to do business, according to the IIABA, while technology costs have become less important to agency owners than in the past.

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