If you have read any of my past columns, you know that I feel producers are blessed. You also should know that I believe that not everyone who calls themselves a producer truly is a producer. According to my definition, a producer brings in new business to the agency. It is not the person who has the biggest book of business. A large book of business can be garnered in many ways–true hard work or sometimes by just hanging on and inheriting books as other producers leave. But producers earn their stripes every year based on the amount of new business they bring to the agency.
The producer profession offers us so much that we often take some of the simplest things for granted. But the aspect of our profession that provides us the most pleasure and satisfaction is the freedom it offers. What other profession allows you to escape an office environment at will, gives you the daily opportunity to explore other types of businesses, allows you to meet diverse and interesting people, and gives you the sense of truly being valuable to those people and businesses you choose as your clients
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