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Insurance societies and associations: Make all voices heard

The insurance industry's societies and associations played a pivotal role in 2010 on a host of issues, including healthcare reform, business taxation, international growth opportunities and help in facing the challenges of social media.

By Staff Writer | Updated on December 13, 2010

What initiatives do you have planned for 2011?

Leonard C. Brevik: First, we will continue the successful, focused initiatives that provide our members with what they want and need. This includes our legislative and industry advocacy, which continues to score wins. We will continue to enhance our award-winning PIA branding program, which provides top-flight advertising and branding for our members. The PIA Partnership, our council of senior insurance executives, will come out with another of its annual deliverables to assist our member agencies and their carrier partners. And PIA will continue the leadership role it assumed in 2010 helping agents embrace social media as a means of growing their business.

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