What initiatives do you have planned for 2011?

Leonard C. Brevik: First, we will continue the successful, focused initiatives that provide our members with what they want and need. This includes our legislative and industry advocacy, which continues to score wins. We will continue to enhance our award-winning PIA branding program, which provides top-flight advertising and branding for our members. The PIA Partnership, our council of senior insurance executives, will come out with another of its annual deliverables to assist our member agencies and their carrier partners. And PIA will continue the leadership role it assumed in 2010 helping agents embrace social media as a means of growing their business.

In 2011, we will roll out PIAPRO, a PIA member-owned captive insurance company, to provide a stable source of errors and omissions coverage exclusively to PIA members. After years of being buffeted by carriers entering and exiting markets, PIA decided to take charge of its own destiny, for the exclusive benefit of PIA members.