Many personal injury law firms advertise using negative inferences about the insurance business.
What would be an ethical method for the insurance business to respond to these advertisements or other attacks on the honesty and integrity of the insurance business? Should insurers respond at all?
In his latest column in the Dec. 6 edition of National Underwriter, ethics columnist Peter R. Kensicki, presents responses to these questions, noting that they "were about evenly split between 'respond by showing the positive aspects of insurance' and 'ignore the ads, do claims work properly and educate insureds.'"
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