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Mobile Technology: App-ortunity Is Knocking

Mobile access will dominate the Web, and it will do so soon. In a late 2009 report, Morgan Stanley predicted that over the next five years, people will access the Web via mobile more than twice as much as they do via desktop devices.

By Michael P. Voelker | Updated on November 30, 2010

Mobile access will dominate the Web, and it will do so soon. In a late 2009 report, Morgan Stanley predicted that over the next five years, people will access the Web via mobile more than twice as much as they do via desktop devices. Gartner released its own projection in early 2010 that in just three years the number of smartphones and Web-enabled mobile devices will outnumber PCs worldwide.

The message is clear: insurers need to consider how to best meet the needs of the mobile-equipped consumer in their business and technology strategy. “We’ve seen the same progression of the mobile Web that we did with the ‘regular’ Web,” says Chad Hersh, principal in Novarica’s insurance practice. “Insurers started with brochureware, rolling out some glossary resources, wikis, and other non-transactional features.”

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