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Giving Back is Good Business

Giving back means devoting time and resources, knowledge and influence, energy and experience to benefit your community, the industries you serve and the causes you support.

By Ed Lamont, CIC, CRM | Updated on November 30, 2010

The holiday season is a fine time for giving. For many, giving back to the community peaks between Thanksgiving and New Year’s Day. You pitch in at the community Christmas tree or menorah lighting, attend business association holiday parties or dig deep to donate to charities. The spirit that moves us to give back to our communities as days shorten and the year-end nears is traditional and perhaps even genetic.

Read November’s Strictly Sales column, “Disciplines of success.”

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