The holiday season is a fine time for giving. For many, giving back to the community peaks between Thanksgiving and New Year's Day. You pitch in at the community Christmas tree or menorah lighting, attend business association holiday parties or dig deep to donate to charities. The spirit that moves us to give back to our communities as days shorten and the year-end nears is traditional and perhaps even genetic.

Professional insurance agents are great givers. Many give back to their communities all year long. Do you ever compete against an insurance agent who is active in a trade association? Do you work with someone who has been honored for service to the community? The fact that top-performing insurance agents give their time, energy and resources to benefit the community is no surprise. It's good business.

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